Robert Edwards’ company, Our World Network, is a Vancouver-based company known to use a multi-level marketing approach. This type of marketing strategy where sales force are not just compensated for the sales they personally generate, but it aims to create a network or a down line of other distributors that makes up for the hierarchy of multi-level compensations. This system requires a company such as Our World Network who manufactures products and people or individuals who will be marketing affiliates or brand partners who will sell the items. Our World Network, particularly YJ Sciences, a company under OWN, produces products such as Sleepees, Skinnees and Youth Juice. Instead of putting these products in the market like the usual manufacturers will do, YJ Sciences invites people to be a part of their network and treat the products like their own business to market.
To be a brand partner for Youth Juice, one will have the ability and the chance to capitalize on social media and expand your circle of contact by advertising and selling the products over the web. Aside from that, brand partners can also start marketing these products and launch the business with the potency of personal relationships as you sell these to your family and friends and eventually outsource to a larger market. Third, if you become a brand partner, one can make use of the person-to-person convincing power approach to sell items. Lastly, a brand partner can simply shout out to the world that he or she is a philanthropist. What most people do not know is that YJ Sciences president Robert Edwards has promised to give half of the Youth Juice income to charity or to institutions funding cancer research.
Instead of just banking on expensive television and radio commercials to introduce the product to the world market, Robert Edwards believe that it is much better to relay advertisements through brand partners who knows what the products can do by heart and not just any ‘catchy’ and ‘appealing’ commercial with no sincerity at all.
With the brand partners of the company, Youth Juice can be well explicated by the people who knows it the most and not just by bombarding people with unrealistic ads and misleading information like what most ads do. To break free from the ad-clutter, YJ Sciences would much rather have brand partners or marketing affiliates that put Youth Juice in the market stands and advertise in television. With this approach, they aim to build Youth Juice as a global billion dollar brand.

